Electric boats from Svolvær airport
X Shore is on a mission to build the world’s most sustainable marine brand, and they’re doing it with clean energy, circular materials. We helped capture X Shore’s big ambitions with content from the factory floor to the Nordic fjords in Lofoten - a backdrop that demands attention and unlocks global interest.
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We let the CEO speak plainly about building boats that harmonize with nature, not destroying it. About materials chosen for both performance and planet.
Every frame of the content had to carry that weight without ever shouting. This wasn’t about explaining what X-Shore is. It was about capturing the feeling of beeing at sea and the honest ambitions of the xshore brand.
The content is a part of X Shore’s launchpad into new markets. It lives on their site, in their sales decks, and across their socials.
The additional 20+ ad’s we cut from it gives the brand flexibility to scale parts of its message without losing tone.
