Cloudberry Air was founded by Per Nordstöm and Andreas Falk Luksepp to address one specific problem: aviation depends on fossil fuel.
Private aviation continues to grow. Business travel remains necessary for many companies. At the same time, expectations around sustainability have changed. Clients expect transparency, measurable reductions, and credible action.
Most charter operators offer sustainable fuel as an optional add-on. The additional cost is passed directly to the client. This structure limits adoption.
Cloudberry Air was established to integrate fossil-free fuel directly into the business model. Our objective is to operate with sustainable aviation fuel as the standard fuel, offered at the same price level as conventional Jet A1. We are building a charter company designed to operate fossil-free under normal market conditions.
Our mission is to reduce lifecycle CO₂ emissions from partner-operated flights by up to 96%.We begin with waste-based bio blends and progressing to fully renewable e-fuels as supply, cost, and certification allow, with transparent reporting based on ICAO lifecycle standards.
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WHY THE NAME “CLOUDBERRY”
The cloudberry is a fragile berry that grows only in specific natural conditions in the Nordics. If its habitat is damaged, it disappears.
The name reflects our view of aviation. Natural systems have limits. If aviation takes resources from nature, it must also contribute to protecting and restoring those systems.
The name Cloudberry represents the responsibility to operate within environmental boundaries and to protect the ecosystems that make economic activity possible. Its also shows where we come from: Scandinavia.
Cloudberries grow wild in the cold bogs of Northern Norway, Sweden, Finland, Scotland and parts of Canada and Alaska, ripening briefly each summer in landscapes where the climate is harsh and the soil is poor.Cloudberries grow wild in the cold bogs of Northern Norway, Sweden, Finland, Scotland and parts of Canada and Alaska, ripening briefly each summer in landscapes where the climate is harsh and the soil is poor.Cloudberries grow wild in the cold bogs of Northern Norway, Sweden, Finland, Scotland and parts of Canada and Alaska, ripening briefly each summer in landscapes where the climate is harsh and the soil is poor.
THE STRUCTURAL CHALLENGE
Jet A1 is fossil-based fuel. Sustainable Aviation Fuel (SAF) is available but limited in supply.
Synthetic e-fuels are entering the market but remain early in scale. Sustainable fuel is typically more expensive than fossil Jet A1. Production capacity is still developing, and long-term offtake agreements are required to increase supply.
Because charter aviation is highly price sensitive, most operators continue to rely primarily on fossil fuel. The cost gap slows the transition. Cloudberry Air was structured to address this economic barrier directly.
THE FUEL PARTNERSHIP MODEL (BIO & E-FUELS)
Cloudberry Air is in advanced discussions (20.01.26) with major global fuel producers within synthetic and bio-based aviation fuel.
We offer up to 15 percent equity in the company to selected fuel partners. In return, we secure long-term access to fossil-free fuel at price parity with conventional Jet A1. Dividends are distributed after three years. This structure creates shared incentives. Fuel producers gain ownership in a growing charter platform.
Cloudberry Air secures predictable fuel supply and pricing. Clients gain access to fossil-free flights without paying a premium.
Our objective is to operate with fossil-free fuel from the beginning of commercial operations.
THE ROLE OF E-FUELS
Bio-based sustainable aviation fuel can significantly reduce lifecycle emissions compared to fossil fuel, depending on feedstock and production method.
Synthetic e-fuels are produced by combining green hydrogen from renewable electricity with captured carbon dioxide. The result is a synthetic Jet A1 equivalent that can be used in existing aircraft without technical modification.
E-fuels offer high lifecycle emission reductions when renewable electricity and verified carbon capture are used. The primary challenge is scaling production capacity and reducing cost.
Long-term demand commitments support production expansion. By entering into structured fuel agreements, Cloudberry Air contributes to building predictable demand for fossil-free aviation fuel.
OPERATIONAL EFFICIENCY
Fuel choice is the primary driver of emission reduction, but operational efficiency also matters.
Cloudberry Air operates with automated pricing systems, digital contracting, and AI-supported route optimisation. We prioritise partnerships with modern, fuel-efficient aircraft operators. Pilots are equipped with tools that optimise routing and fuel burn.
Operational optimisation can reduce fuel consumption by measurable percentages per flight. Applied consistently across operations, these improvements contribute to lower total emissions.
Efficiency is integrated into operational design rather than treated as a secondary initiative.
CARBON SEQUESTRATION THROUGH BLUE CARBON
All aviation fuel releases carbon dioxide at combustion. Even fossil-free fuels emit CO₂ during flight, although lifecycle emissions are significantly lower.
Cloudberry Air finances blue carbon projects through mangrove reforestation in partnership with WorldView International Foundation.
Mangroves are among the most effective natural carbon sinks and provide additional biodiversity and coastal protection benefits. The focus is on verified, measurable sequestration through reforestation rather than purchasing generic offset credits.
The principle is straightforward: emissions generated through operations are matched by active investment in carbon removal through ecosystem restoration.
INDUSTRY IMPACT
Cloudberry Air is designed as a commercially viable charter company that integrates fossil-free fuel at standard market pricing.
The purpose is to demonstrate that sustainable aviation fuel can be embedded directly into a competitive business model. When sustainable fuel is available at normal pricing, adoption increases. When demand increases, production scales.
Structural change in aviation depends on fuel agreements, long-term contracts, and aligned financial incentives between operators and producers.
THE MISSION
Cloudberry Air was founded by Per Nordstöm and Andreas Falk Luksepp with experience in global charter operations, technology development, and large-scale carbon sequestration projects.
Our mission is to accelerate the transition toward fossil-free aviation by aligning fuel supply, operational efficiency, and environmental responsibility within one integrated model.
The objective is practical implementation. Fossil-free charter flights offered at the same price level as conventional alternatives.
That is the standard we are building toward.